The ADER ERROR flagship store at Siam Square tells the story of Bangkok’s resilience and the historical impact of flooding in the city. With a design inspired by water, rising tides, and environmental reflection, customers will experience an immersive space that brings the city’s flooding history to life through fashion, art, and interactive installations.

This project is the design for Thailand's first ADER ERROR flagship store, a unique concept that has never been seen. ADER ERROR, a brand from South Korea, is known for its distinctive style and evolving store designs. One of the flagship stores in Korea served as the main inspiration for this project, specifically the store’s interior design, which reflects the issue of ocean pollution caused by waste. This issue in Korea led us to think about a similar environmental problem in Thailand " flooding".

I explored several facade design ideas to reflect the concept effectively such as Wave-Inspired Forms. I experimented with curved, wave-like shapes to symbolize the natural flow of water. The undulating facade represents the water movement, aligning with the flooding concept while creating a dynamic, evolving exterior.

In response to Bangkok's frequent flooding, particularly during heavy rain, the building design incorporates features that help manage and retain rainwater. The store is equipped with a system to temporarily store rainwater and gradually release it, helping to alleviate the impact of flash floods. This design aims to contribute to solving one of the city's most pressing environmental challenges.

The design reflects the concept of water and waves throughout, including in the shapes of the facade, furniture, and materials used. The forms and lines are inspired by the fluidity of water and the movement of waves. The walls and ceilings are designed with textures and finishes that evoke the feeling of water’s surface, while the colors and materials chosen reflect natural elements like water, stone, and sand. The overall design aims to immerse visitors in the concept, with every detail contributing to the story of water and its impact on the environment.