Zhonghong Wyndham Grand Hotel  

• Location:  Chengdu, China
• Area:  27,000 sqm
• Year:  2024
• Work Type:  Professional
• Institute / Firm:   Beijing DJX Design
• Status:  Built

Beijing DJX Design, led by creative director Wang Bing, completed the new interior design for Zhonghong Wyndham Grand Hotel in Chengdu. This 27,000-square-meter space redefines the conventional luxury hotel model, weaving the cultural DNA of Chengdu into every architectural detail.
As an innovative project, the hotel aimed to create a replicable new standard for high-end hospitality rooted in authentic urban identity. The design draws on the "linpan" forest farmstead culture and the city’s unique geography as its spiritual core, with the rhythm of light, material, and narrative as its contextual thread. The lobby, with its serene solidity and soft golden lighting, acts as a threshold between daily life and a new realm of calm.
The main public zones use grey tile-inspired modular facades (echoing traditional Sichuan architecture) and earth-tone materials. Mosaic surfaces shimmer under subtle lighting, reflecting two visions of Chengdu: timeless and contemporary. Lounge and dining areas dissolve architectural rigidity with flowing forms and woven textures, evoking the lightness of bamboo and the resilience of mud walls.
A symbolic, narrative-driven design language unfolds across guest rooms and common spaces, using abstract art and custom details to carry the city’s memory. LED lighting, digital water features, and sensory-focused furnishings enhance the experience. The open layout and smooth circulation connect public areas, dining spaces, and guest suites, fostering a new sense of connection between travelers, the city, and their inner selves.
This design seamlessly integrates brand identity, cultural connotation, and practical functionality, presenting a unique space that redefines the essence of luxury hospitality in Chengdu.